Whether they are recent graduates from communications, marketing or related degree programs or job seekers entering the field midcareer, rookie communications pros often possess a limited understanding of their role, responsibilities and best practices to follow when they’re working on certain projects. Copywriting is a task that may be assigned to new comms team members, for instance, but that doesn’t mean it’s a simple one. Thankfully, learning the do’s and don’ts of writing copy from more experienced peers can reduce their learning curve.

The best copywriters have taken years to hone their craft, and new comms team members who are lucky enough to have a mentor in this practice area can greatly benefit from their guidance. As the members of Forbes Communications Council know, it takes time to absorb all of the critical information and knowledge a newcomer needs to succeed in the industry. Read the Forbes article about 20 members who share common copywriting mistakes they would proactively warn new team members not to make if they were serving as a mentor.