Outputs or outCOMES? Showing the difference helps you measure up
Your last communications or marketing campaign netted 100,000 click-throughs, 500,000 “likes” and 1 million impressions. You proudly take those numbers to your general manager or marketing partner, and the response is somewhere between watching paint dry and selling hot chocolate in a sauna. It’s just not – well — selling. Whether it’s internal or external […]
