Case Study: Consumer Goods
To help consumers find food and beverage products that contribute to healthier lifestyles, a new trademark was launched across more than 250 products in North America. To help drive awareness and understanding of the trademark, an integrated communications campaign – reaching internal and external stakeholders was designed and executed over a 6-month time frame. A […]
Case Study: Consumer Goods
With the emphasis on the transformation of a global Consumer Product Company’s portfolio to healthier products and brands, senior management became concerned that the Company’s associates were feeling less comfortable speaking to the range of choices it offered, and uncomfortable addressing increasing criticism of some more indulgent categories in which they competed. After qualitative and […]
Case Study: Consumer Goods
Any time a new CEO is named, market uncertainty can impact stock performance. When a Fortune 100 announced a new CEO — only the 5th in its 100+ year history, the news would be assessed by internal and external stakeholders, with particular attention from business press, investors and general consumer media. To ensure confidence in […]
Case Study: Consumer Goods
Following a major merger between two large consumer products companies, fiercely autonomous operating entities would be united for the first time through everything from global purchasing to R&D to its selling/retail customer teams. The need for company-wide employee communications infrastructure was greater than ever. The solution was to build an efficient global employee communications capability […]
Case Study: Financial Services
An increasingly challenging regulatory environment, a dramatically changing internal structure and a need to invest in skills led a global financial services company to engage North Star in identifying both technical communications competencies and behavioral competencies that would move the needle quickly for the team. With communications and marketing professionals placed in Europe, the Middle […]
Case Study: Retail Services
Leadership of a global luxury retail chain wanted to invest in a more comprehensive and strategic approach to employee engagement. North Star developed a strategy to prioritize and activate the corporation’s response to a critical employee engagement process, articulate a longer-term approach to employee communications, then partnered with the client to create a strategic plan […]
Case Study: Automotive
The Chief Communications Officer for a Fortune 50 company wanted a consistent lens through which to develop, assess and advance the North American Communications talent strategy for a global automotive company. North Star worked with the CCO, the senior team and the full function to identify competencies, articulate progression through those skill sets, assess existing […]
Case Study: Technology
When marketers and communicators at a global technology company realized they needed deeper, stronger and more integrated skill sets to drive capabilities the market was demanding, they asked North Star to partner with them to identify an integrated set of marketing and communications competencies that everyone would call their own. North Star worked with the […]
Case Study: Automotive
Consolidating four North American headquarters into one for the world’s largest auto manufacturer might sound simple. But moving almost 5,000 employees and their families, from the east coast, the west coast and the Midwest to a single location in the south central part of the U.S. required a thoughtful and highly strategic employee communications and […]
Case Study: Science
The largest merger in industrial history demanded an employee and leader engagement strategy that would produce a measurable ROI over the course of a two-year journey. Strategies for engaging 35,000 employees and 9,000 leaders during radical change yielded measurable results – not just communications results, but business performance improvement. This included driving employee and leader […]
