Frequently Asked Questions

The short answer is we meet the organization where it is, and take it from there. Some clients contact us immediately when they start a change journey; others may have been on a change path for a while.

Regardless, we spend time to fully understanding stakeholder needs, what metrics/measurement efforts are in place, what messaging exists, and gaining crystal clear insights on what the change effort really includes. We look at internal communications infrastructures as we develop strategies and tactics that will best move the dial for the unique needs of each organization. Change management is the human side of change, and we ensure that reality remains in place as our North Star.

It all starts with understanding the needs of the organization and the communications or marketing-communications function. We work with the CCO or CMO and his or her leadership team to define the most critical competencies needed to move the dial. We further articulate what various levels of proficiency in those competencies looks like. Then we share those competencies with the team and work through a calibration process to ensure that each and every level of each competency is assessed through a consistent lens. 

Employees rate themselves, and their managers rate them as well. Our process then aligns the assessments through 1:1 discussion, and we pull together a macro view of where the function has strengths and development opportunities. Finally, we create team and individual development plans to close gaps, and accelerate performance for individuals and the team.