Stemming Internal Brand Erosion: A Stealthy, Silent Killer
Internal brand erosion may not be on everyone’s radar, but it should be. When employees disengage or feel disconnected from your company’s mission, purpose, and values, the impact isn’t just internal. It ripples outward, influencing how your brand is perceived by customers, suppliers, and other key stakeholders. In today’s perma-crisis world—shaped by remote and hybrid […]
Forbes: 16 Ways To Ensure Your Internal Comms Are Being Heard
North Star Communications President Mark Dollins contributed to this Forbes Communications Council article, “16 Ways To Ensure Your Internal Comms Are Being Heard.” Mark and fellow council members share 16 tips that work to battle message overload and ensure the right content makes it in front of the right employees at the right time.
Press Release: 2024 Global Employee Communications Survey shows significant changes in AI attitudes, adoption
Contact: North Star Communications (917-624-9401) 2024 Global Employee Communications Survey shows significant changes in AI attitudes, adoption NEW YORK, NY (April 24, 2024) A 2024 survey on Generative AI with employee communications professionals – versus what was measured 2023 – shows that AI has grown from its infancy to what clearly is an adolescent stage […]
Communicating Change to Frontline Workers: Tailoring Your Message for Maximum Impact
“There is nothing so stable as change.” – Bob Dylan Change is an inevitable part of business. New initiatives, market shifts and technology advancements are just a few factors that demand organizational transformation. While change is a catalyst for growth and progress, it also brings uncertainty, confusion and anxiety, particularly for frontline workers. Frontline workers […]
11 Ways Partnering With Outside Agencies Can Benefit Internal Comms
Internal communications teams can greatly benefit from utilizing the specialized expertise of outside agencies. By partnering with an agency, comms teams can streamline their production process and free up valuable internal resources, allowing them to focus on strategic planning and other core business functions. Ten Forbes Communications Council members and North Star Communications President Mark […]
AI Landscape Emerges For Employee Communications
Artificial intelligence (AI) is no longer technology that lives in the world of engineers and programmers. It doesn’t maintain a single residence in IT, supply chain or any other business function. It has emerged as a powerful tool for employee communications, offering numerous opportunities for improving productivity, efficiency and employee engagement. Mark Dollins, President of […]
17 Expert Communicators Share Key Skills Comms Pros Need To Hone Today
The world of professional communications is a dynamic and constantly evolving field, which means those who work within it must also consistently evolve their skill sets. Today, certain skills are highly valued by comms leaders, and teammates who acquire and refine them will be considered great assets to their team and company. A skilled comms […]
20 Common Mistakes New Copywriters Should Take Care Not To Make
Whether they are recent graduates from communications, marketing or related degree programs or job seekers entering the field midcareer, rookie communications pros often possess a limited understanding of their role, responsibilities and best practices to follow when they’re working on certain projects. Copywriting is a task that may be assigned to new comms team members, […]
15 Effective Ways Comms Teams Can Help Foster A Culture Of Well-Being
It is up to company leadership to decide which measures to take and which policies to implement to ensure the well-being of their employees in the workplace. However, beyond assisting in the development of programs and initiatives, communications teams can play a major role in getting the word out and inspiring all team members to […]
Case Study: New South Wales Trustee and Guardian Reposition to be More Customer-Centered
Case Study Where There’s A Will, There’s A Way: New South Wales Trustee and Guardian Connects Customer Service Principles to Employee Behaviors Through Communications Situation New South Wales Trustee and Guardian is an Australian state government agency that provides will-making and deceased estate administration services. In 2018, slumping customer satisfaction metrics highlighted a need for […]
