Toyota/North Star win PRWeek Internal Comms Campaign of year
Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location. ROI Communication, North Star Communications, and Toyota Motor North America The Launch of the One Toyota Initiative Toyota is a company that has little history of managing large-scale change. But last spring, the automobile company […]
Building bridges for that “healthy tension” in communications
If you’ve ever worked in – or for – a large organization, chances are you’ve experienced that eternal “healthy tension” between corporate communications and division or subsidiary communications. You know what I’m talking about. That last-minute request from corporate to drop everything you’re doing and prepare something for a CEO visit. That division call telling […]
North Star & GW University form exec development partnership
GW School of Media & Public Affairs, North Star enter executive education partnership Washington, DC, and Stamford, CT – Communications professionals seeking to grow their careers can better educate themselves and understand how their competencies are developing, through a new partnership with GW’s School of Media & Public Affairs (SMPA) and North Star Communications Consulting. […]
North Star Research:1/3 of Pro Communicators Unsure of Grammar
Infographic on the confidence of professional communicators.
North Star survey shows what skills communicators need
A 2013 Communications Career Survey
PRWeek covers North Star work with social media skills
PRWeek’s July 2013 issue
It’s performance review season: ho-ho-HELP!
Yeah, Happy New Year, now tell me what you did last year. Maybe it’s not quite that abrupt, but this time of year, Communications and Marketing professionals have to launch 2014 initiatives while prepping to tell their own stories of 2013 performance for upcoming reviews. Whether we’re reviewing our team members or gearing up for our […]
Six things a communications pro should never say
One thing every communicator knows is that the words we choose matter. We sometimes agonize over a single word or phrase that captures the essence of our message for our clients, products or services. We obsess over how that “overarching message” works across a range of stakeholders. But when it comes to our own work, […]
Test your crisis plan b4 it tests you: 6 tips to ensure readiness
A few years ago, I’d taken a leadership role with a new communications team. After a month or so on the job, I asked the senior team members to participate in a table-top crisis drill, just so I could understand the processes and protocols built into the team’s crisis response plan. I introduced the first “event” […]
Wild West Days of Social Media Are Over: Time For Discipline
Within the last year, I’ve attended dozens of meetings with communicators in which a single, consistent order is dispatched: “We’ve got to incorporate social media in ALL our strategies.” To the casual observer, it sounds like a slam dunk. Right? After all, we know how to create a Facebook page or Twitter handle, and we’ve honed the […]
