What does Vermont have to do with Employee Communications? It turns out a lot.

What Does Vermont Have to Do With Employee Communications? It Turns Out a Lot. This blog post briefly summarizes chapter one in the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Employee communicators, here’s your final Jeopardy question: The very first […]
Nothing to wrestle with: the best employer bet in the war for talent

Wrestling and business typically aren’t words you’ll find in the same sentence in the business world. But the reality is that the world’s oldest sport produces many of the smartest, hardest working, gritty professionals the business world could ever hope to employ. And that’s true both for men and women (who represent the fastest growing […]
Stemming Internal Brand Erosion: A Stealthy, Silent Killer

Internal brand erosion may not be on everyone’s radar, but it should be. When employees disengage or feel disconnected from your company’s mission, purpose, and values, the impact isn’t just internal. It ripples outward, influencing how your brand is perceived by customers, suppliers, and other key stakeholders. In today’s perma-crisis world—shaped by remote and hybrid […]
Forbes: 16 Ways To Ensure Your Internal Comms Are Being Heard

North Star Communications President Mark Dollins contributed to this Forbes Communications Council article, “16 Ways To Ensure Your Internal Comms Are Being Heard.” Mark and fellow council members share 16 tips that work to battle message overload and ensure the right content makes it in front of the right employees at the right time.
Press Release: 2024 Global Employee Communications Survey shows significant changes in AI attitudes, adoption

Contact: North Star Communications (917-624-9401) 2024 Global Employee Communications Survey shows significant changes in AI attitudes, adoption NEW YORK, NY (April 24, 2024) A 2024 survey on Generative AI with employee communications professionals – versus what was measured 2023 – shows that AI has grown from its infancy to what clearly is an adolescent stage […]
Communicating Change to Frontline Workers: Tailoring Your Message for Maximum Impact

“There is nothing so stable as change.” – Bob Dylan Change is an inevitable part of business. New initiatives, market shifts and technology advancements are just a few factors that demand organizational transformation. While change is a catalyst for growth and progress, it also brings uncertainty, confusion and anxiety, particularly for frontline workers. Frontline workers […]
11 Ways Partnering With Outside Agencies Can Benefit Internal Comms

Internal communications teams can greatly benefit from utilizing the specialized expertise of outside agencies. By partnering with an agency, comms teams can streamline their production process and free up valuable internal resources, allowing them to focus on strategic planning and other core business functions. Ten Forbes Communications Council members and North Star Communications President Mark […]
New AI Survey Results From Employee Communicators Says They See Potential, but Are Hesitant

Download your free copy of the report here: https://bit.ly/NorthStarCommsAI. NEWS Contact: North Star Communications Consulting (917-624-9401) New AI survey results from employee communicators says they see potential, but are hesitant NEW YORK, NY (Sept. 6, 2023) New data from a national survey of professional employee communicators shed light on a paradoxical situation where these communicators […]
Mark Dollins Named One of the 10 Most Admired Business Leaders To Follow in 2023 by the Chief Navigators Magazine

North Star Communications Consulting President Mark Dollins has been named one of The 10 Most Admired Business Leaders to Follow in 2023 by The Chief Navigators Magazine. Read the feature story in the August 2023 issue.
AI Landscape Emerges For Employee Communications

Artificial intelligence (AI) is no longer technology that lives in the world of engineers and programmers. It doesn’t maintain a single residence in IT, supply chain or any other business function. It has emerged as a powerful tool for employee communications, offering numerous opportunities for improving productivity, efficiency and employee engagement. Mark Dollins, President of […]
17 Expert Communicators Share Key Skills Comms Pros Need To Hone Today

The world of professional communications is a dynamic and constantly evolving field, which means those who work within it must also consistently evolve their skill sets. Today, certain skills are highly valued by comms leaders, and teammates who acquire and refine them will be considered great assets to their team and company. A skilled comms […]
20 Common Mistakes New Copywriters Should Take Care Not To Make

Whether they are recent graduates from communications, marketing or related degree programs or job seekers entering the field midcareer, rookie communications pros often possess a limited understanding of their role, responsibilities and best practices to follow when they’re working on certain projects. Copywriting is a task that may be assigned to new comms team members, […]