Storytelling in Communications: Engaging Hearts and Hands
Storytelling: Engaging Hearts and Hands This blog post briefly summarizes Chapter 11 of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Business, by design, is about making money. The importance of revenue growth, cost management, margin expansion and, in the case of publicly […]
Change Management – The Emerging Internal Communications Expertise
This blog post briefly summarizes Chapter 10 of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. To understand where, arguably, the most visible opportunities are for employee communicators to make an impact with business, look no further than 500 BCE. That’s when Greek […]
Executive Communications: Communicating for the CEO
Executive Communications This blog post briefly summarizes Chapter 9 of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Understanding how to help executives communicate is central to any, and every, successful employee communications effort. For just about any organization, the practical definition will […]
Channel Auditing: Maximizing Your Impact in Employee Communications
This blog post briefly summarizes Chapter 8 of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Chapter 8 Summary: Channel auditing, Insights and Actions ECOSYSTEM As hard as communicators work to get the message right, the ability to effectively and efficiently deliver it […]
Strategic Segmentation in Employee Communications
This blog post briefly summarizes chapter seven of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Segmentation Imagine, as a communicator, being asked to convey an organizational change about your company’s structure. Executive A is leaving the company, and her role won’t be back filled. Executive B […]
The Intersection of Ethics and Compliance in Communications
This blog post briefly summarizes chapter six of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Ethics and Compliance If you were to ask people about the ethics in the field of communication, some might cynically say there aren’t any. For many on the outside, communication can […]
Influences on Employee Communications
This blog post briefly summarizes chapter five of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. We’ve all heard the story about one set of seeds put in fertile ground and another set put in the sand. Those in the soil, watered and […]
Unlocking the Power of Employee Communications: How to Measure Success
This blog post briefly summarizes chapter four of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. That which gets measured gets done — and rewarded, and supported and funded. As employee communicators increasingly gain skill and comfort with measuring the impact of their […]
Maximizing Your Employee Communications: Understanding the Competencies in the Profession
This blog post briefly summarizes chapter three of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Success in any career fundamentally reflects acquiring and demonstrating skills, and employee communications is no different. Skills are what get a candidate the job, and improving and […]
What Makes Employee Communication Strategic?
This blog post briefly summarizes chapter two of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. What makes employee communications strategic? It sounds like a basic question to those of us who have been doing it a while. But it goes far beyond […]
