Case Study: Retail Services
Leadership of a global luxury retail chain wanted to invest in a more comprehensive and strategic approach to employee engagement. North Star developed a strategy to prioritize and activate the corporation’s response to a critical employee engagement process, articulate a longer-term approach to employee communications, then partnered with the client to create a strategic plan […]
Case Study: Automotive
The Chief Communications Officer for a Fortune 50 company wanted a consistent lens through which to develop, assess and advance the North American Communications talent strategy for a global automotive company. North Star worked with the CCO, the senior team and the full function to identify competencies, articulate progression through those skill sets, assess existing […]
Case Study: Technology
When marketers and communicators at a global technology company realized they needed deeper, stronger and more integrated skill sets to drive capabilities the market was demanding, they asked North Star to partner with them to identify an integrated set of marketing and communications competencies that everyone would call their own. North Star worked with the […]
Case Study: Automotive
Consolidating four North American headquarters into one for the world’s largest auto manufacturer might sound simple. But moving almost 5,000 employees and their families, from the east coast, the west coast and the Midwest to a single location in the south central part of the U.S. required a thoughtful and highly strategic employee communications and […]
Case Study: Science
The largest merger in industrial history demanded an employee and leader engagement strategy that would produce a measurable ROI over the course of a two-year journey. Strategies for engaging 35,000 employees and 9,000 leaders during radical change yielded measurable results – not just communications results, but business performance improvement. This included driving employee and leader […]
FIR Podcast Interview: Mark Dollins on Comms Competency Survey
Communications competencies continue to evolve. Yet how many organizations inventory the competencies of their communicators and then prepare a plan to ensure members of their team acquire the skills they need? Veteran communicator Mark Dollins has released the results of a survey that sought to get a handle on how companies dealt with competencies and the results may surprise […]
Turning communications careers inside out: the generalist emerges
Okay, you know who you are, Mr. or Ms. Internal or External Communications expert. You love what you do one on side of the proverbial internal vs. external communications fence. You view the “other side” as boring, limited, and/or frightening. You’re perfectly happy doing what you’re doing and want to keep doing just that for […]
Toyota/North Star win PRWeek Internal Comms Campaign of year
Toyota initiated a campaign to bring its four existing North American headquarter operations under one roof in a new location. ROI Communication, North Star Communications, and Toyota Motor North America The Launch of the One Toyota Initiative Toyota is a company that has little history of managing large-scale change. But last spring, the automobile company […]
Building bridges for that “healthy tension” in communications
If you’ve ever worked in – or for – a large organization, chances are you’ve experienced that eternal “healthy tension” between corporate communications and division or subsidiary communications. You know what I’m talking about. That last-minute request from corporate to drop everything you’re doing and prepare something for a CEO visit. That division call telling […]
North Star & GW University form exec development partnership
GW School of Media & Public Affairs, North Star enter executive education partnership Washington, DC, and Stamford, CT – Communications professionals seeking to grow their careers can better educate themselves and understand how their competencies are developing, through a new partnership with GW’s School of Media & Public Affairs (SMPA) and North Star Communications Consulting. […]
