Leadership of a global luxury retail chain wanted to invest in a more comprehensive and strategic approach to employee engagement. North Star developed a strategy to prioritize and activate the corporation’s response to a critical employee engagement process, articulate a longer-term approach to employee communications, then partnered with the client to create a strategic plan and provide executive coaching to the function’s new leader. The plan, and its leader, received the full support of senior leadership, and transformed the company’s approach to – and effectiveness with – employee engagement through employee communications.