Following a major merger between two large consumer products companies, fiercely autonomous operating entities would be united for the first time through everything from global purchasing to R&D to its selling/retail customer teams. The need for company-wide employee communications infrastructure was greater than ever.
The solution was to build an efficient global employee communications capability that would include channel development and measurement, and coordinated internal communications content/message alignment.
The solution featured building a suite of communications channels and a system for message alignment between Corporate and divisions that would deliver measurable results. This included E-Box – a quarterly tool for executives, launched as a digital “meeting in a box” to facilitate discussions with employee groups on critical business priorities; also used for Crisis Communications briefings, and ongoing measurement/dashboard scorecard in place on channel reach and message delivery.
- Launched first global daily electronic tool in the company’s history, launched to all management employees across the globe:
- Through 2-year post launch this flagship communications tool maintained 85% daily readership
- Specialty editions on Health and Wellness, and Diversity and Inclusion launched, delivering high awareness and understanding via Organization Health/Employee Satisfaction measurement
- Community focused weekly editions launched for geographic relevance
- First-ever global CEO Town Hall launched through webcasting; survey data showed
- 89% agreed Town Hall helps them understand how the company was uniquely positioned to grow compared to its competitors.
- 95% agreed they understand progress company progress on its strategic commitment to health and wellness
