When marketers and communicators at a global technology company realized they needed deeper, stronger and more integrated skill sets to drive capabilities the market was demanding, they asked North Star to partner with them to identify an integrated set of marketing and communications competencies that everyone would call their own.

North Star worked with the senior management team to articulate the most valued technical competencies, define how professionals would demonstrate proficiency in each of them, and launched assessment tools so that managers and employee could have direct, transparent discussions about career growth. North Star also worked with the senior team, and subsequently the entire global team, to define a set of behavioral competencies that would accelerate their collaboration and team effectiveness.

Overlaying all the competency work, North Star developed and executed a strategic change management plan that focused on engaging leaders and the extended team with carefully sequenced communications and activities that fostered adoption of the competencies.