‘Engaging Employees Through Strategic Communication’ is the new book from authors Mark Dollins and Jon Stemmle which is aiming to act as a modern-day guide to employee engagement. The pair bring their extensive knowledge of communicating change to the podcast episode, discussing the challenges and best practices of overseeing change within an organisation.
Having worked with companies such as DuPont and PepsiCo, Mark has over 30 years of experience in change management. He now sits as president for North Star Communications Consulting, which focuses on employee change and communications talent development.
Jon also has a vast background in the industry, currently operating as Chair and Professor of the University of Missouri’s School of Journalism, primarily teaching public relations and advertising classes. On the research side, the bulk of his work stems around health and science communication and how this can be done in a way the public can understand.
Both Mark and Jon recognised the need for a book that could be used by both practitioners currently working in communications and students looking to break through. The textbook-like format the pair have created combines their know-how with other pieces of research to investigate topics such as storytelling, competencies and measurements. The book finishes by talking about today’s podcast topic, communicating change and where the industry is heading.
