Ever seen the words “sexy” and “employee communications” used together? In the world of PR and Communications, chances are pretty good that most communication students don’t see that combination much, if ever. In fact, based on how many academic institutions offer full-semester classes on employee communications, it’s doubtful most communication students know much about the topic at all.
I’m on a mission to change that, and to help communications students and educators see that learning to engage employees through strategic communication is hot — dare I say “sexy” — for employment opportunities. As in really hot.
On any given day in the US alone, there are tens of thousands of open roles looking for candidates with employee or internal communications skills. Practitioners at the very top of this game can earn incomes approaching seven figures. And the discipline of employee communication — now long past newsletters and posters — is recognized as a critical strategic tool to drive business results, gaining influence, visibility and the ability to secure resources. Sounds sexier by the sentence, doesn’t it?
