Written by Mark Dollins and Jon Stemmle, authors of Engaging Employees through Strategic Communication , who discuss all things employee communication and the changes that have occurred due to the pandemic.
Sometimes, you just hit the timing right. When we pitched the idea of a book on employee communication and engagement in 2018, little did we know at the time that major changes in the fabric of society around the world would not only validate the idea, but put the topic on the priority list for about every organization globally.
Employee communication has always been a bit of a mystery for practitioners, and an almost invisible career path for students of communication and marketing. While there have been many well-written stories about engaging internal stakeholders, most professional communicators have been learning on the job (often by trial and error), and applying some of what they know from the world of marketing and public relations to the discipline. Students tend to get a single chapter, or perhaps a case study about the topic, in a book or broader curriculum in a wider discipline.
